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SEO outsourcing helps improve search engine visibility with SEO companies coordinating the various elements that go into creating a successful and evolving search engine optimization strategy.Search engine optimization is a tricky thing to master. There are many aspects involved in SEO. It’s about getting on top of the search rankings for sure, but it requires the coordination of various disciplines to bring about the desired results. In other words, businesses need to maintain a separate department for SEO which could prove resource straining for small and medium sized businesses. For such companies it would make more sense to outsource SEO.Various Elements of SEO Outsourcing ServicesSEO outsourcing is offered by professional SEO companies that have vast experience in SEO and have helped many organizations scale the heights of success. Professional SEO services offered by reliable and efficient SEO companies cover many areas including the following:• Search engine ranking
• Social media optimization
• PPC marketing
• Email campaigns
• Other comprehensive Internet marketing means
• Link building
• Conversion optimization
• E-commerce
• Bounce rate reductionDepending on your specific business requirements, your business needs all these solutions in order to have a website that helps you gain more earnings and fulfill your long term goals. Comprehensive SEO outsourcing can ensure efficient handling of these tasks.User search trends evolve and so do search engine algorithms. A successful SEO strategy is one that evolves according to these changes. The experts at the SEO company are prepared for these, sometimes gradual or sometimes sudden, changes. A small slip-up in the overall rankings could give your rivals a significant advantage.Examples of the SEO Company’s ExpertiseKeyword SelectionThe major factor that affects rankings is still keywords. Choosing the keywords to optimize the content of your website requires research. Professional SEO services are provided on the basis of constant research carried out by the SEO experts using innovative technologies. Keyword tracking tools are one of them. Not only should keywords be selected that are instinctively searched by users, but also those that have not been exploited much by competitors.Once the competitive keywords are decided upon, which will really help improve your search rankings performance, they are judiciously added to the content for which trained SEO copywriters are employed by the SEO company.Social Media PresenceLikewise, SEO outsourcing helps in giving your business a significant presence in the social media platforms. The SEO company can plan the necessary strategies to help increase your followers and friend circles in Facebook, Google+, Twitter, Linked In and other networks. The more the followers, the greater is the likelihood of people knowing about your business and clicking the links to your site. Social media experts of SEO companies know how to keep the interest in your social media profile high. The same applies for blogs on Blogger and other blog sites as well as article submissions.These are some of the ways how affordable search engine optimization services make the difference for your business. SEO outsourcing helps improve search engine visibility through various means.

What exactly is link popularity? It is not Page Rank. Link popularity is the measure of how popular your page is and how many links are directed to your site; and the quality of the sites that are directed to your site. Page Rank, on the other hand, is almost always confused with link popularity. Page Rank is normally a Google term, ranging from 1-10, and is used to classify the relevancy of a site based on keywords, description, and link popularity. Link popularity uses quality; page ranking uses quantity.Link popularity is a major stepping stone for any online presence. If no one knows about your site, then it does not exist. On the other hand, your site may also be extremely popular due to pop ups and campaigns on sites with a bad reputation; this is when quality comes into play when link popularity is determined.Apart from having the right keywords and good reputation, link popularity can be earned through link exchange. Link exchanges could greatly up your site on search engines, therefore, drive more traffic to your site. Note: that you should have the correct anchor text on your site in order to get page ranked accurately.Another great strategy in gaining link popularity is the overall content of your site. Do you have interesting material? Why should anyone bother linking to your site? Sometimes, sites with great content get linked by viewers on other sites. Some webmasters might stumble upon your site and request to use some of the content of your site with your permission and all links in place; this adds to your link popularity.For example, say your website sells and gives information on ‘tomatoes’. When you type in the word ‘tomato’ into a search engine, and your page isn’t in the top ten, your link is not optimized. Check the other sites that happen to be in the top ten lists. Some browsers may allow you to view the page source of such websites. How do you compare? How many links do you have on your site and how many sites are targeted to your site? Do you have the proper Meta tags? This is where you can use your competitors’ site to your own advantage and all these are important factors in gaining link popularity.Also, great content, such as keyword oriented articles and reviews can draw traffic to your site with little to no effort on your part. Good luck on promoting your tomatoes, remember that quality surpasses quantity!

In 1776, Scottish economist and philosopher, Adam Smith wrote the masterpiece, ‘The Wealth of Nations’- actually ‘An Inquiry into the Nature and Causes of the Wealth of Nations”. By coincidence, the United States Declaration of Independence was adopted the same year, making the American colonies independent and thus no longer a part of the British Empire.America has since evolved to dominate the old British Empire in virtually every aspect of human endeavors, except perhaps, social welfare. The Yankees figuratively were discipled by Dr. Smith who believed in free market and made his argument that ‘capitalism’ will benefit mankind than any other economic structure. He laid this foundation at the onset of industrial revolution and provided the basics for modern economics.Smith made his case about the ‘invisible hand’ and why monopoly and undue and unfettered government regulations or interference in market and industry must be discouraged. He was of the opinion that prudent allocation of resources cannot happen when states dominate and over interfere.In that old time, America farmers could grow cotton, but would not process it. It has to be sent to England where it would later be imported into U.S as a finished product. Understanding that this decision was not due to lack of processing ability, you will appreciate Smith’s argument that market must be free.His theses were clear and were very influential; they provided the same level of fulcrum to Economics as Isaac Newton’s Mathematica Prinicipia to Physics. Or in modern times, Bill Gates’ Windows to the information economy.While reading Smith’s book and understanding the time frame it was written, one cannot but appreciate the intellectual rigor in that piece. Before technology was penetrated in en mass across the regions of the world, he noted that all nations could compete at par in agricultural productivity. The reason was absence of division of labor in any subsistence farming system in the world. A farmer does everything in the farm and is not an expert in most.Discounting fertile land, rain and other factors that could help farmers, all the farmers, from Africa to plantations in Alabama, the level of productivity was similar. Why? No specialization was employed in farming business at the time.Fast track forward when the industrial revolution set forth. The British Empire became an engine of wealth creation through automation. It was a quintessential period of unrivalled human productivity which resulted to enormous wealth created in the empire. Technology not only helped speed process execution, it helped in division of labor.Interestingly, Dr Smith had noted that except agriculture where productivity was flat because of lack of division of labor, other industries were doing just fine. And in those industries, there were organized structures which enabled division of labor. For instance in the construction industry, there were bricklayers, carpenters, painters, and so on; but a farmer was a farmer.As you read through Wealth of Nations and observe the 21st century, it becomes evident that technology was so influential in the last few centuries. It has changed our structures and created a new business adaptation rules like outsourcing which is indeed a new breed of division of labor.From accumulation of stock and pricing, as explained by Dr. Smith, we see today a world where technology is shaping everything in very fundamental ways for wealth creation. In this era, it has become technology as technology translates to wealth. So, nations that focus on creating, diffusing and penetrating technology will do well.Why? It is about national technology DNA. The more passionate and innovative nations are triumphing at the global business scene. Give me Japan and I will give you electronics. Talk about United States, I will share biotechnology and pharmaceutical technologies, and indeed every major technology. Give me China, and I will give you green technologies.So, as nations continue to compete on the technology paradigm, we see at the highest level of success measurement an embodiment captured by technology capability. When nations are understood from the lens of their Technology Readiness Index, Knowledge Economic Index, we see that countries have become technology competing nodes. In some really poor countries with no (effectual) technology, they do not have a node and are unplugged in the sphere of global wealth creation.Simply, it will be difficult to separate the health of any modern economy from its technology. It goes beyond the wealth of that nation to its survivability. The most advanced nations are the technology juggernauts while the least developing economics barely record any technology penetration impact. For the latter, it is like still living in the pre-industrial age Dr. Smith discussed on agriculture and division of labor where processes were inefficient.Perhaps, this explains the efficiency in developed world in both the public and private arenas. The more technologies they diffuse, the more productive they become. In other words, show me the technology and I will tell you where the nation stands in the league of countries. Interestingly, the invention of steam engine changed the world and powered the industrial revolution. The invention of transistor transformed the 20th century and is fuelling the new innovation century.It seems that major scientific breakthroughs bring major great countries. Let me emphasize here that some old kingdoms that ruled the world such as the old Babylon, Roman Empire, and Pharaoh’s Egypt; there have been associated knowledge base that put them ahead. You cannot disassociate good crop production in River Nile to the mastery of Egyptians in inventing some sections of geometry for farming. Some of the old wars had been won by developing constructs that enabled efficient transportation of soldiers to battleground. There was science and nations were winning by using that knowledge.In conclusion, the world has been living on technology and it is indeed defining our competitive space. As nations compete, it is technology that shapes the world with wealth as the major byproducts, in some cases. I make this case because some of the best technologies had been invented for non-wealth reasons (yes, directly). Examples include Internet and radar technologies which have created wealth and spurred commercial innovations but have military origins.There could not be any more powerful way of examining national competitiveness than understanding the technology of nations. Yes, wealth has since morphed to technology and all competitions and wealth creation could as well be seen from technology viewpoint. And in this piece, I aptly replace Dr. Smith’s ‘wealth’ with ‘technology’ to have The Technology of Nations.